What we will publish only after verification

Every company presentation runs into figures: so many locations, so many guests, this much growth. We deliberately keep public pages without them until a metric has passed verification.

Four mandatory fields

A metric is published only if it has all four attributes. Missing any one turns the number into an estimate.

• Definition: what exactly is counted and what is excluded.
• Period: over what interval it is calculated and as of what date.
• Methodology: how it was obtained, by what means and under which assumptions.
• Source: where the underlying data comes from and who can confirm it.

Why the definition matters more than the number

The same word hides different quantities. Is a “guest” a unique person, a transaction or a visit? Is a “location” one working today, one ever opened, or does it include partner sites? The gap between readings is often wider than the gap between a good and a bad result.

An omission instead of an estimate

If a metric has not passed verification, we publish neither an approximate value nor an internal placeholder. The question remains a verification task internally; the unsupported block is absent from the public material.

The same principle governs investor pages. Rates, expected returns, payback periods, collateral, buy-back, DSCR and projected payments are not published on a public page at all: they are calculated per project and shared in a closed dialogue after qualification.

What it costs

The rule has a price: a piece can look less persuasive until the data is ready. But an absent figure is more honest than a number without a definition or an internal note accidentally shown to the reader.

A published number outlives the context in which it was given. When the methodology or period changes, the piece should receive a new review date rather than silently retaining the old claim.